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A) ADVERTISEMENT
Purpose:
  • Create awareness of the event
  • Branding the event
  • Build exhibitors' and sponsors' confidence
  • Attract public attendance to the event

B) MEDIA
The media used include the following:
  • Newspaper
  • Billboard
  • Banners
  • LED Board at KOMTAR
  • Flyers
  • Radio Advertisement

C) NEWSPAPER ADVERTISEMENT
  • Leading Bahasa / English and Chinese Dailies and Magazines.

D) BILLBOARD
a. One at Junction of Jalan Gottlieb and Jalan Utama
b. Along Jalan Tun Dr. Awang - in frong of PISA
c. Other strategic sites (to be identified)

E) FLYERS
  • To households in selected areas in Penang Island and Seberang Perai.

F) PRESS CONFERENCE
  • Media Launch on 28th November (Wednesday) at Cititel Hotel, Penang.
 
 


 

PIP Creation Sdn. Bhd.
14, Penang Street,
10200 Penang Malaysia
Tel: 604-264 4831
Fax: 604-261 2032
Email: ceoof@penevents.com.my